Email Delivery and Open Rate Metrics

Email Comments Off

I found a good primer on the metrics of marketing via email. Back when emails were all sent as text, you couldn’t even track open rates… now there are many different metrics you can track that will enable you to see how well your email campaigns are performing.

There’s also an interesting interview you can listen to, or read the transcript, here and part two is here.

Moore’s Law, Kindle and Future Marketing Profits

Future Profits Comments Off

Yesterday I blogged about the Kindle and the marketing advantage Marlon Sanders was seeking to get from listing his ebooks in the Kindle database.

Today I jumped to the Pajama’s Media homepage and saw an article about the future of computers, especially how it relates to Moore’s Law (that computing power doubles every two years).

And what does the author mention, amongst other things? The Kindle, as representative of Moore’s Law.

Thinking about the future, and what’s “coming down the line”, will enable you to position your online business’ marketing efforts to maximize your profits… which is what this blog is all about… Future Marketing Profits.

Keeping an eye on the discussions happening online now that predict what could happen in the future is the key to your “first mover” advantage.